Англо-русский экономический словарь.
Canadian Association of Promotional Marketing Agencies — The Canadian Association of Promotional Marketing Agencies (CAPMA) is a collection of promotional agencies that joined forces to accelerate the growth of the industry .CAPMA s President is Rico DiGiovanni, Executive Director is Christine Ross… … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Promotional item — Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs. These items are usually imprinted with a company s name, logo or slogan, and given away at trade shows, conferences … Wikipedia
Marketing ethics — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing effectiveness — Marketing Key concepts Product marketing · Pricing … Wikipedia
